Affiliate Marketing

Hey People,

Welcome again to CTCDC’s Blogs. Today, I will take you through the world of ‘Affiliate Marketing’. If you are new to this concept or trying to enhance your knowledge in Affiliate Marketing, then this blog is a must-read for you. So, let’s get started.

Over many years, there has been tremendous growth in the Online Marketing Industry. There has been a constant increase in the number of sources from which one can earn through Online Marketing business. One of the most popular and important models of Online Marketing is Affiliate Marketing. Before going forward, let us first understand what is actually meant by this term.

What is Affiliate Marketing?

Affiliate Marketing is a way of bringing the merchant and the marketer together wherein both of them agree to invest their money and time to market the merchant’s products. If the marketer is successful in selling the merchant’s products, he gets paid for the same. On the contrary, if he is unable to sell the products, then he is not paid anything by the merchant. The parties involved in Affiliate Marketing are Advertiser, Publisher and the Customer.

Now let us understand the role of each of these players.

Key Players of Affiliate Marketing:

  • Advertisers: Advertisers are also known as Merchants. They have the potential business and offer income in return to the sales of their products. They are liable to pay only if sales happen.
  • Publisher: Publishers are the Marketers that invest their time to advertise and sell the products of the Advertisers. The more is their sales; the more is their income from affiliate marketing.
  • Customer: Customer is the person who is buying the products being offered by the Advertiser and advertised by the Publisher under Affiliate Marketing.

Types of Affiliates:

There are many types of affiliates that one can work with. This can be decided based upon the scale of business and the product being offered. Let’s take a look at the different types of options available.

  • Webmasters: These are the type of affiliates who have or are willing to have a domain of their own. Anyone can contact them for a tie-up with them for a partnership and advertise their products on a sharing basis.
  • Search Affiliates: Search Affiliates are those affiliates that invest a lot of their time and money in optimizing the search engine, social media platforms, and other online marketing channels. With the optimization strategies & SEO Services, they generate income for themselves as well as for the affiliates.
  • Bloggers: Bloggers are the kind of affiliates who review the product of the advertiser and post the review and information for the same. The Advertiser can touch base with any of the bloggers, send him his products and ask him to share the reviews online. They play an important role in bringing traffic to the website.
  • Coupon Sites: Coupon Sites are the sites that contain the offer coupons of a variety of products and companies. The customer automatically gets driven to these sites to avail of the benefits being offered by these sites. The best part of these sites is that these generate organic traffic for the Advertiser.
  • Review Sites: These affiliates build a dedicated website to review the products of several companies under a common niche area. Then they post their reviews on their products. These affiliates earn a handsome income for the sales that get generated through their reviews.
  • Email Marketing: This is one of the oldest forms of affiliate marketing. An Advertiser can tie-up with few numbers of email vendors who do email marketing for the Advertiser and get paid in return to the sales that are generated out of the email marketing campaigns.
  • Traditional Media: This is one of the oldest forms of affiliate marketing. An Advertiser can tie-up with different media channels like TV, Radio and Print Media. An Advertiser can make a proposal for affiliate marketing to these channels individually.

Benefits of Affiliate Marketing:

  • Opportunity for Partnerships: With the help of Affiliate Marketing, an Advertiser can get an opportunity to go for many partnerships and alliances. This can be an added advantage in the growth of the business.
  • Cost-Effective: Affiliate Marketing is one of the most cost-effective methods of online marketing. The Advertiser needs to pay only when the sales are done and else not.
  • Generates Traffic: Affiliate Marketing not only helps in increasing the sales of the business but also diverts the traffic to the website of the Advertiser and the Publisher.  
  • Increased Sales: Affiliate Marketing definitely helps in increasing sales as many hands work at the same time to achieve a common goal.
  • Increases Customer Base: Affiliate Marketing keeps automatically generating and adding new customers to the system on an ongoing basis. 

I hope this blog will be helpful to you in understanding the concept of Affiliate Marketing. If you too want to learn more advanced marketing techniques or want to scale up your business join our CTCDC community, the best digital marketing institute in Delhi & you can also opt for the Best Digital Marketing Services in Delhi

Visit us at ctcdc.in or contact 9558244444.

Free SEO Tools you should use in 2020

Are you looking for some free SEO tools to improve the rank of your website? Well, now your search is over as we bring to you a comprehensive list of free SEO tools. So, let’s get started. 

  1. Google Keyword Planner: It is a free tool that can be used for keywords research and analysis. It gives a detailed study of volume and competition for a particular keyword. One just needs a Google account to use this tool. 
  1. Google Webmaster or Search Console: It is a tool which provides insights on the indexing and crawling statistics from Googlebot, of any website, which helps in improving its rank. It also helps in finding and fixing on-page technical errors. It is a very useful tool and should be used by anyone having a website. 
  1. Ahref’s Free Backlink Checker: As we all know that backlinks play a vital role in the ranking of webpages in SERPs. This tool is a very useful tool in analyzing how many backlinks our website has or how many backlinks have been created to our website. It also tells the source of these backlinks.
  1. Yoast SEO Plugin:  This is a very powerful plugin for Word-Press users as it does the maximum amount of work that is required for SEO. It enables a user in optimizing tags, meta-tags and meta descriptions, that are read by the search engine crawlers before reflecting the results. User can also opt for SEO Services to optimize their business.
  1. SEO Web Page Analyzer: This tool gives a complete analysis of all the webpages of a website. It pulls-out all the on-page deficiencies from a good SEO viewpoint. For example, It will prompt the user to add alt texts to the images or add meta titles wherever required. It also reflects the ‘On-Page SEO’ score. 
  1. Responsive Design Checker: This free tool helps a user in checking the responsiveness of his website. It gives a fair idea of how a website looks on multiple screens like mobile, tablet, and desktop. 
  1. Keywords Everywhere: It is an extension on Google Chrome that reflects the search volume and the competition for a particular keyword. It takes data from the Google Keyword Planner. 
  1. Similar Web: It is also a free tool that is a useful tool for SEO. It helps in doing an in-depth study and analysis of a website. It provides data on the number of visitors, organic and inorganic traffic as well as the location of the traffic coming to any website. 
  1. GT Metrix: This tool is a very important SEO tool as this gives a detailed picture of the performance of a website. This tells a user about the page loading speed of his website. It also gives suggestions on how the page loading speed can be increased.
  1. Portent SERP Preview Tool: This tool gives you a preview of how your title, description, and URL will look on Search Engine Result Page (SERPs). Looking at the preview, the user can modify the required text. 
  1. Robots.txt Generator: This tool helps in giving instructions to the web crawler as to which all pages need to be crawled and which ones need to be left out. This tool helps in generating a robots.txt file in a very simple manner. 
  1. Chrome Dev Tools:  This is an in-built web tool that helps in debugging the website. It helps in diagnosing and resolving various technical issues of the website. It has many other uses also from an SEO point of view.
  1. Woorank’s SEO and Website Analysis Tool: This tool is a must-have tool for SEO as it does a comprehensive study and gives a detailed analysis of a website that includes both – Onpage as well as Offpage. 
  1. Animalz Revive: This tool is a very unique tool. It tells a user about the content on his webpages. It performs a detailed analysis and suggests which webpages need updating. It helps in reviving the old content present on the webpages of any website.
  1. Seobility: Seobility is a very useful tool if the user wants to audit his website completely. It does keyword research, competition, comparisons with competitors, backlinks and many more.

So, now we all know that there are many SEO tools available. Which one is your favorite? 

If you wish to learn powerful tools and techniques of digital marketing, then join CTCDC, the Premium Digital Marketing Training Institute.  

Call us at 9558244444 or visit us at CTCDC.

Youtube Marketing

Hey Readers,

Today I am going to talk about the most interactive channel of Digital Marketing i.e. Youtube Marketing. If you wish to know about the basics of Youtube Marketing and plan to get started on it, then this blog will be of great help to you. 

As we all know, over the last many years, Digital Marketing has immensely taken over the traditional Marketing Tools. Now every business, product or service and even an event can be promoted digitally. Digital Marketing Services uses many efficient tools to promote a business. Let’s take a quick look at what all these tools are. 

Tools of Digital Marketing:

Overview of Youtube:

Youtube is an important part of Video Marketing. It involves marketing through interactive videos. Youtube is a video-based platform that hosts a million videos. It allows us to upload and share videos globally. Youtube’s search engine along with google’s search engine help in finding the desired content video instantly on one click. 

Benefits of Youtube Marketing:

  • Heavy Reach: The videos uploaded and shared on Youtube reach every corner of the world. Anyone can access those.
  • Affordable: Marketing on Youtube is very affordable. One doesn’t need a huge investment in making a video and uploading it on Youtube.
  • Measurability: The main benefit of doing Youtube Marketing is that it is very easy to analyze the success of Youtube marketing campaigns through Google Analytics. It gives complete information on the number of persons who have watched the video, the new customers who got linked to the business through Youtube Marketing. 
  • Direct Connection: Marketing through Youtube allows the marketer to build a direct connection with the desired audience. With the help of strong video content, he can directly motivate the customers to buy his product or avail of his service.
  • Customer Feedback: Youtube is a very effective platform for getting the feedback of the customers. Customers can directly give their feedback in the comment section, like or dislike by pressing the respective buttons. 
  • Diverts Traffic: Youtube is a great source of generating traffic and diverting it to the website. If customers like the videos of a particular company, then they are very much likely to click on the website link given on the video.

Steps in Youtube Marketing:

  1. Create an account on Youtube. 
  2. Identify your targeted audience and learn about their preferences.
  3. Perform detailed research on your prospective competitors. Understand the strategy they follow while marketing on Youtube. 
  4. Learn Video Marketing techniques from any of your favorite channels. 
  5. Prepare a video for your content and optimize it for SEO.
  6. Upload the video and analyze the results. 

Guidelines for Youtube Marketing:

  1. The ‘Title’ word limit is up to 25 characters. 
  2. Two ‘Descriptions’ can be added. The limit of each of the descriptions is 35 characters.
  3. Grammar and spellings should be correct.
  4. Copyright videos cannot be posted.
  5. Harmful or dangerous content cannot be shared.
  6. Content leading to harassment or cyberbullying is prohibited. 
  7. Violent or Hateful content is also not permitted. 
  8. Respect Privacy.

For any doubts/queries/comments relating to this blog, please leave a message in the comment section below. If you wish to learn more about Digital Marketing and want to take your business one step forward, join CTCDC – Premium Digital Marketing Training Institute in Delhi.You can also opt for the Best Digital Marketing Services to enhance your Business.

Visit us at CTCDC or Call us at 9558244444. 

How Social Media Marketing helps Small Businesses?

Hi Readers,

Today, we will be talking about one of the very popular and strongest tools of Digital Marketing i.e. Social Media Marketing. Through this blog, I will help you understand how Social Media Marketing helps small businesses to grow. First of all, let’s understand what is meant by Social Media Marketing.

What is Social Media Marketing? 

Social Media Marketing refers to the process of doing online marketing of a product, service, business or event through various Social Media Platforms. These platforms have a global reach and hence are very effective in doing marketing. As per the latest statistics, almost 2.46 billion people use social media actively. People use these platforms to connect with other people globally. Apart from networking, these platforms can be effectively used for business promotions and to build a customer base. They are very useful for small business in searching and acquiring new customers as the investment involved in doing social media marketing is less as compared to the other channels of online marketing. Nowadays, Social Media Marketing is important for almost every business.

Some Popular Platforms for Social Media Marketing:

  1. Facebook
  2. Instagram
  3. Twitter
  4. Linkedin
  5. Snapchat
  6. Pinterest
  7. Youtube
  8. Facebook Live 
  9. Periscope
  10. Vimeo

Why is Social Media Marketing beneficial for Small Businesses?

  • It is cheap: Social Media Marketing is extremely cheap as compared to the other channels of marketing.
  • It provides instant results: The main benefit of Social Media Marketing is that it gives results instantly. The results achieved can be analyzed also.
  • It allows selecting the relevant audience: Social Media Marketing gives the marketer independence to target the right audience as per their location, age and gender. In short, the audience can be selected as per the business requirement.
  • It has the widest reach: The main benefit of Social Media Marketing is that its reach is very impressive. It can target any set of audiences globally.   

So, I hope this blog helps you in understanding how Social Media Marketing can be of great help to small businesses. If you wish to read more of digital marketing blogs, then visit us at CTCDC BLOGS

Learn Digital Marketing from Delhi’s Best Institute. Visit us at CTCDC or call us at 9558244444 to book your free demo session.

Ways to Increase Organic Traffic to your Website

Hi People,

Do you also wish to increase traffic to your website without investing much in it? Well, then you have come to the right place. This blog is meant for you as it talks about several ways by which you can increase the traffic to your website by leaps and bounds and that too organically. First of all, let’s understand what is organic traffic and why it is so important.

What is Organic Traffic?

Organic Traffic refers to the number of visitors that visit your website without getting driven by any form of paid marketing. They land on your website as a result of a good ranking of the website on the search engine. This is the most important form of traffic that can be landed on a website, as compared to the other forms of traffic from paid marketing methods. Increased organic traffic has a lot of benefits in the ranking of the website. It takes around 4-6 months to increase organic traffic on any website. 

Benefits of Increased Organic Traffic:

  • Cost-effective: As we all understand, driving organic traffic to a website is one of the most economical ways of increasing traffic to a website. One does not need to spend much on driving organic traffic to the website.
  • Brand-Recognition: This is a proven fact that the more people get driven to your website in organic ways, the more it helps in your brand recognition. People tend to visit websites with good rankings more as compared to the ones with a low ranking.
  • Helps in cutting competition: The more you work towards improving the ranking of your website, the more are the chances of your competitors getting pushed downwards in the search rankings, hence cutting the competition. 
  • Increased sales and customer base: Organic Traffic helps in increasing the sales of the business and that too without investing much financially. 

Ways to Increase Organic Traffic: 

Now, look at some of the best ways to increase organic traffic.

  • Google My Business: We all know what important role Google My Business plays in bringing organic traffic to a website. So, create a free account and ensure that the account is well maintained and optimized. 
  • On-Page SEO: The most important way of increasing organic traffic to a website is to do On-Page SEO. As we all know that it is very important to create strong content, enter meta titles, descriptions, alt tags for content and images. These all are free of cost but take a lot of time to show positive results.
  • Backlinks: As we all know that backlinks play a vital role in the ranking of webpages in SERPs. The more are the backlinks to any website, more are the chances of that website in getting ranked in a search engine. 
  • Social Media: Social Media is one of the most powerful tools of Internet Marketing. Various Social Media Platforms like Facebook, Instagram, Twitter, and Linkedin have a global reach and they are of great help in diverting traffic to a website. 
  • Hashtags: Hashtags play a very important role in targeting a broader audience as they have an excellent reach. You should hashtag in your posts which can easily divert traffic to your website.
  • Keywords: Using well-researched keywords is of utmost importance in the ranking of the website which ultimately fetches the traffic. One should use good keywords in posts and webpage content.

Top 5 Trends in Digital Marketing in 2020

Hi Readers,

Welcome to the CTCDC Blog Section! Today, through this blog, I will take you through some of the most important trends in digital marketing in the year 2020. If you wish to take your business one step ahead of your competitors, then you surely wouldn’t wish to ignore these trends. So, let’s get started. 

Top Trends: 

Nowadays, digital marketing is of utmost importance for the promotion of any business, industry, product or service. No business can survive for long without doing online marketing of its business. Digital Marketing does not solely mean just to have a website of your business rather it is much more than designing and promoting a website. In the current year 2020, many new and advanced tools and techniques are expected to take place in the area of digital marketing which a marketer will have to adopt in order to keep his business in line with the latest development. One is left with no option other than adapting to these new technologies, else he is bound to be left behind in this era of cut-throat competition. Now let’s take a look at these top trends.

  1. Facebook is no longer the apex of Social Media: This is no second thought about the fact that Facebook used to be the apex of Social Media. But in recent years, it has lost its popularity amongst its users especially the younger generation. The younger generation is more inclined towards the more interactive platforms of social media like Tik Tok, Snapchat, and Instagram. So, it becomes very important for marketers to understand that Facebook is not the right platform if their target audience is of a young age. Instead, they will have to use other platforms where the young generation is predominantly present. 
  2. Instagram is gaining more popularity: As per the latest statistics, there has been a tremendous increase in the users of Instagram. Today, it has become one of the popular platforms of Social Media especially with the people of the younger generation as compared to Facebook. Hence, digital marketers can use this platform immensely if their target audience is of a young age group. 
  3. Video Marketing is a must: 2020 will see a lot of changes in the tools and techniques that a marketer uses for promoting his business. The biggest change will be in the tools that he uses for doing the same. Nowadays, Video Marketing has gained much popularity and it gives instant results, as it creates a direct connection with the target audience and a marketer. A marketer can convey his message easily through a small video. So, Video Marketing is definitely trending and a must to-be-used tool by any marketer. You can also join our Video Marketing Course to enhance your business. 
  4. Strong Content still rules: It has been rightly said that strong content is the backbone of any marketing campaign. No matter how much time or money one invests in his marketing campaign, but if his content is not catchy and strong, then all the marketing efforts are definitely going to go in drain. Content Marketing is definitely going to rule in 2020 as well. to Ger all the tricks of Content Marketing, You can Join our Content Marketing Course or You want to enhance your ranking, then you can opt Content Marketing Services.
  5. Marketing on multiple platforms: Unlike the old days where marketing could be done by using any of the one or two traditional marketing platforms, this is definitely going to change in 2020. Now marketers will have to use multiple channels of doing digital marketing like SEO, social media, email marketing, mobile marketing, and many others. 

So, as we can see how fast the developments and changes are taking place in the field of digital marketing. So start adopting the fast-moving changes or you will be left behind in today’s competitive world.
If you wish to learn more about the latest happenings in digital marketing, then join our advanced course in Digital Marketing. Visit us at CTCDC or Call us at +91 9558244444 to book your free demo session.

How is Digital Marketing Certification Beneficial?

Hey Readers,

Welcome back to CTCDC Blog Section! Do you also plan to get certified in Digital Marketing Course but not sure if it will be beneficial in the long-run? Well, if your answer is a yes, then you have landed on the right blog. This blog aims at unleashing all benefits that one can derive by getting a Digital Marketing Certification.

This blog will cover the following aspects:

  • Why is Digital Marketing Certification required?
  • Factors to consider while choosing an Institute
  • Benefits of Digital Marketing Certification
  • What is the cost of Digital Marketing Certification?

Why Digital Marketing Certification Required?

Whether you are a fresher or an experienced person, you always need to keep updating your knowledge and skills. The more knowledgeable you are, the more you will be capable of handling your client’s business. Your clients can easily rely on you for almost every part of what you know and can do for them. It is also advisable to keep adding new qualifications, certifications or newly acquired skills in your resume. 

There is no particular graduation or post-graduation degree that you need for becoming a Digital Marketer. A short-term course from a renowned institute can work wonders for you. But the learning doesn’t stop there and one has to constantly keep updating your knowledge as the trends in Digital Marketing Industry rapidly keep changing. But one has to be quite vigilant while choosing an Institute for doing such courses. 

digital marketing master course

Factors to consider while choosing an Institute:

Are the trainers experienced? 

One of the most important factors to look for is the trainers. If the trainers are not experienced and do not possess any relevant experience in the field of digital marketing, then you will be wasting your time and money. It is very important to look out for trainers who are very much experienced or are industry experts.

Do they provide Practical Training?

The Certification that you will receive at the end of your course will be of no use unless you have the confidence to apply your theoretical knowledge to real-world scenarios. You can gain this confidence only if you are offered Practical Training during your course. 

How are the reviews?

Nowadays, it very simple to buy or select anything as reviews of almost everything, are available online. So, check the reviews of the institute, its trainers, the quality of training they provide and whatever more is available. Also, check if their certification is widely accepted or not. 

Benefits of Digital Marketing Certification: 

  • Updated Knowledge: One of the main benefits of doing a Digital Marketing Course is that your knowledge will surely get updated and increased. You can learn the various tools and techniques of how a business can be promoted online. This knowledge can come in handy if you wish to promote your own business or the business of your client.
  • Better Employment Opportunities: Another major benefit of doing this course is that you can get better job opportunities and higher salary packages. Doing a certification definitely adds an added advantage to your resume.
  • Flexibility: Digital Marketing Course offers a lot of career options to choose from. One can become a full-time Digital Marketing Expert, part-time or freelancing Digital Marketer. One can even work from home as he just needs a laptop to do his work. So, there is a lot of flexibility.

What is the Cost of Digital Marketing Certification: 

There are many certifications available in the field of Digital Marketing like SEO, SEM, SMM, SEM, Google Adwords, Google Analytics, Facebook Ads Manager, etc. zit depends upon the purpose you want to do these courses for. If you can invest in your education, then go for a proper certification in Digital Marketing, which will boost up your career. A good institute offers this course for an average price ranging from Rs. 25000 to Rs. 50000. These courses are very much affordable as compared with graduation and post-graduation degrees. 

If you wish to enhance your Digital Marketing Skills, then join our Advanced Course in Digital Marketing at CTCDC. For more details, Visit us at CTCDC or Call us at +91 9558244444.

Blog Post Structure

When blogging, it pays dividends to get out the structure of your piece before you start writing. The structure is the skeleton of your text and preparing it’s multiple benefits. Firstly, it’s easier to write down a text when your structure is already there. Secondly, a transparent structure helps the reader to simply read your post and grasp the core message. Here, we’ll offer you practical tips to assist you found out a transparent blog post structure.

Why is text structure important for SEO?

Structuring a text well improves readability and, thereby, helps your readers to know your text. If readers better understand the knowledge you provide, it’s more likely they’ll find the solution to the question they need . When Google notices, by so-called user signals, you’re giving valuable answers to certain queries, chances are high that you’ll climb the rankings

Creating a transparent text structure is simply one aspect of SEO copywriting. If you wish to master all facets, take a glance at our SEO training, which is a component of our online SEO training subscription.

How to discovered your blog post structure?

Think before you begin writing. Get a pen and paper and write down what you would like to write down about. that would include a small amount of keyword research, but ideally, you’ve already done that. explore our ultimate guide to keyword research for more on this. Next, discovered a text structure and keep it about to hand while writing your blog post. a way of fixing a structure for your text is by following these three steps

  • Create a listing of topics: Once you’ve gathered all the data you want to use in your post or article, you’ll begin structuring, so make a list of everything you wish your article to hide . For example, for this post this might be:
Create a list
  • Bundle Topics Together: When you have a clear overview of all the topics you wish to debate in your article, you’ll start bundling topics. Similar topics should, of course, be discussed together. For this post, this might seem like this:
Bundle Topics Together
  • Order your topics: When you’re done bundling, you must decide on the order of the topics in your article. In most cases, you’ll attempt to order thematically. for example, if you wish to discuss various aspects or angles of the main topic of your blog post.
  • Write a number of words about every sub topic: After you’ve ordered the topics you wish to deal with in your article, you must make a replacement list. This list essentially could be a summary of the article you’re getting ready to write. Write a brief sentence or a couple of words for every paragraph you propose to write. This list is the skeleton of your article, and you must keep it on the point of discuss with during the remainder of the writing process.

Text order types:

Apart from arranging the order of topics in keeping with a theme; you’ll also organize them chronologically or by explaining the fundamentals first and happening to more difficult aspects – called a didactic order.

Another way to order your articles is the inverted pyramid style, a technique that’s been utilized by journalists for ages. It means you begin out with the foremost crucial element within the beginning and later add details and more background information. Especially in news articles, this works well.

Guide users through your text:

So, now you’ve got a skeleton/summary of the text you’re close to write. after you start writing keep the following best practices in mind to form sure the reader will easily flow through your well-crafted structure!

  1. Create paragraphs
    You have bundled topics together in the text structure you have got discovered, so now you’ll start to write your paragraphs. But what makes a decent paragraph? A paragraph will be defined by three things. Remember these items while writing!
  • A paragraph should form a thematic unit.
  • A paragraph is having a core sentence and an elaboration of this core sentence.
  • Information should be made more visible by using white space.

Lots of people make mistakes while creating paragraphs. Some writers just put whites pace in their text in random places for aesthetic purposes but don’t believe the coherence and structure of the text. In many cases, the coherence in the paragraphs remains unclear. These types of mistakes can damage the structure of your articles.

Paragraphs will be short or long. The length of a paragraph is determined by the theme you’re discussing, so it may be anywhere between two and fifteen sentences. However, for writing on websites, we might advise creating short paragraphs (keep it to less than 6 or 7 sentences). Because reading from a screen is tough .

For text on websites, we’d advise you to begin your paragraph with the most important sentence, then explain or elaborate on that. A reader are able to grasp the most important concepts from your article, just by reading the primary sentences of your paragraphs. you’ll conclude longer paragraphs with a summarizing sentence to clarify your point.

  1. Use transition words
    To guide your reader, you must use lots of transition words. Transition words give direction to your readers. These words show the reader that you’re summarizing (e.g. and, too), comparing (e.g. less than, rather) or concluding something (e.g. thus, consequently, hence).

Examples of transition words:
Using transition words is like – they show your readers the connection between sentences and paragraphs.

If you’re not wont to using transition words, it will be hard to correct content you’ve got already written. make sure to use transition words whenever you’re summarizing or enumerating. Also, using signal words in your conclusion helps people to know your core message.

  1. Use headings to assist your reader
    In the first place, headings are very important great importance for your readers. Headings allow your readers to quickly scan through your text and choose whether or not (or which parts of) they require to read your article. Therefore headings should be attractive and will cover the content of the paragraphs below. Whether headings play a right away role in SEO is debatable, but if readers easily grasp the message of your content, that surely helps your SEO.

You should put a heading above every paragraph, or above a series of paragraphs that contain similar topics. The headings should elaborate the structure of your text. We advise you to place a heading above very long paragraphs, or above several shorter paragraphs which are thematically similar. Here’s a close guide a way to implement headings in your post and on your site.

A better structure ends up in better copy

Setting up a coherent structure for your blog post is an important step of SEO copywriting. it’ll lead to a far better understanding of the message of your blog posts. If people understand your message, they’ll be far more likely to share your post on social media or buy what you’re selling.

Taking time to believe a transparent text structure before you begin writing is worth your while. As you’re writing, consider the structure of your paragraphs, your use of transition words and also the headings in your post. If you follow these ‘rules’ your blog post will be much more understandable and readable to your audience.

With the help of Digital Marketing Services you can also enhance your blog ranking on SERPs.

Hope you enjoyed it. Thanks, everybody.

SPRING CLEAN YOUR WEBSITE

Spring is commonly related to a fresh, new, clean start and a renewed sense of life. For many, this getting eliminate the old and in with the new takes on the shape of spring cleaning. While you’ll be considering the house, why not consider refreshing and reviving your business’ website? in the end, your website is your business’ presence online and that is the first interaction customers have with your company.

Does your website accurately display your company’s character, personality and culture? Is it current and up to date?

Like your home, you’ll acquire a unique taste in décor and choose to go beyond cleaning to overhauling a room’s look. Spring is a great time to do the same for your business website.

There are some things to think about when spring cleaning your website:

Update Content & Data:

Does the content of your website still embody your company’s personality and mission? Is your last blog post or “news” item from a year or two ago? that is the company contact information and personnel biographies current?

Nothing is unprofessional looking as a web site that’s filled with outdated, incorrect information. Additionally, adding regular blog posts so your website. this may give your site a constant stream of fresh content that piques the interest of customers and catches the attention of search engines.

For e-commerce websites with online ordering and a listing of products, confirm the description for every product is correct and updated. make sure to display current inventory, not discontinued items.

Test Out the Website’s Usability:

Is your website easy to navigate and do all the inner links work? If not, site visitors are quick to depart. it’s also an honest idea to examine if your website is compatible on different devices like phones and tablets. Also, browse all the content for grammar, spelling, punctuation errors and industry jargon. The tone and magnificence of the content should be consistent on each webpage and may reflect the image and personality of the brand.

A website that appears nice and is simple to use increases the time visitors spend on the web site , whereby increasing their chance of converting.

Give it a Fresh Look:

Your business will undergo a fresh look to match its evolving personality. The frequency of this variation may be attributed to the preferences of a business’ targeted customers and also the industry a business is in.

When undergoing a brand or website redesign, it’s an honest idea to figure with an expert website designer as they know their way around the colors and font styles and sizes and their emotional and psychological effects. He or she is going to know which complimentary colors should be incorporated also as the appropriate website design and layout for the look and feel of one’s brand and also the personality it wants its website visitors to experience.

In addition to changing up the layout, typography and colour scheme , also consider adding new photos (that are optimized) along side fresh content. Adding an events calendar and current news can even revive the looks of a bland website.

Make Sure the Links Work:

Outdated or broken links can can lower your business’ credible, trustworthy, professional appearance. If the interior and external links point to pages that are either outdated or not exist, your page’s SEO and online visibility can suffer. One should verify each link on their website frequently and regularly.

Make Sure Third Party Website Apps Work:

Are your company’s social media properly linked and connected to your website? That is the spam filter on your blog post comments turned on or should you disallow all commenting on old blog posts to avoid spam? If your business has an app, does it work in right way? If the third party apps and extensions installed on your website fail to figure properly, you miss out on taking the most important online advantage you have, making your content shareable, and valuable analytics information about your website users and their behavior and interaction along with your website. Without these analytics data, it’s hard to assess the areas of improvement.

Evaluate and Clarify Your Site’s Call-to-Actions:

Are the calls to action (CTA) of every page of your website obvious and clear? If it isn’t noticeable or clear, website visitors won’t know what action to require which can result in missed conversions, purchases and e-newsletter subscriptions. When people come to your site, they not only want to quickly find the information they’re looking for, but they also want to be told what to do with the information you provide.

Renew or Re-evaluate the name and Web Hosting Plan:

It’s always an honest idea to appear at your website hosting plan every year as many plans require annual renewal. Did the hosting provider watch out of any or all the glitches of your website? Did they provide adequate website protection? Were they responsive and simple to work with? Did prices go up or do you want you’re overpaying for service? Your website can’t function without a hosting provider. you need to make sure the one you choose is skilled, experienced, trustworthy, responsive and are comfortable to figure with.

Similarly, yearly evaluation of your website’s domain is also a decent idea. Does it clearly communicate the company’s name and targeted keywords? Is it catchy, concise and memorable? If you’re overhauling an organization re-brand, will the current domain name fit the new brand identity and personality?

Spring is a great time to wash up your website and produce new life into your business. This entails ensuring that your website functions correctly, that it’s easy to navigate which the content is accurate and current. Besides being easy to use and fun to interact with, one’s website is also in need of redesign and a brand new look.

Whether you’re undergoing a significant re-branding or just want to form some minor tweaks and enhancements, the Best Digital Marketing Services providers can help. We are a full-service digital marketing company with professional developers, website designers, Content Marketing and SEO experts and PPC professionals. Contact us today to find out more about we will assist you in your website spring cleaning.

How to Convert Your Social Media Leads?

Getting people to interact with you on social media is simply the primary step; next, you also want to show them into leads. And even better, convert them into customers.

At the top of the day, you would like to understand how much social media contributes to your company’s bottom line through acquired customers and sales. Without this important information, it’s difficult to calculate your social media ROI.

Of course, a majority of companies engage in social media marketing. But most of them can only boost of metrics that have little to do with sales. To ensure, you can drive your social media leads from the top of your sales funnel to the lowest, you need the correct tools.

In this blog post, i’ll share 4 powerful tools that may help you convert your social media leads into buyers.

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CANDDi:

The first step to convert your leads is to truly get to understand them. With detailed knowledge of your prospects, it becomes easy to send the proper marketing messages and offers to convert them to customers.

This is what you accomplish by using CANDDi. First of all, this tool tracks every visitor on your website and their referrer. This way, you’ll identify social media leads.

Even more, you’ll find details such as:

  • The name of your visitor
  • Location
  • Lead grade and score
  • Time spent on site

The lead’s employer (company)

With these details, you have insights you’ll apply while nurturing these leads. Furthermore, there’s an outline of a lead where you get even more details. The most important feature of this tool is a profile captures more details as you interact with the lead.

Moreso, CANDDi Capture allows you to accumulate more information about your leads through pop-ups. you’ll get feedback through surveys and send important downloads to leads. Also, you’ll specify these pop-ups for specific leads.

Another useful feature is the real-time data you get for every lead. Plus, you have the choice to line up alerts and receive visitor reports. For better lead, CANDDi allows you to integrate with email marketing, CRM, and live chat tools.

CANDDi is GDPR compliant and allows effective tracking of promoting ROI so you’ll do more of what works.

VWO:

To improve your conversion rate, testing is an unavoidable step. Through this, you can find variations of your pages that convert your visitors best. Fortunately, VWO provides those features which make running experiments easy.

This tool give you the authority to run A/B, multivariate, and split URL tests. Another useful feature is its visual editor which makes it easy to vary elements on a page.

Furthermore, you’ll run tests in keeping with a visitor’s behaviour on your website. You’ll find targeting options like page scroll percent, time spent on page, exit intent, and you’ll even set a custom trigger.

Which areas do visitors come at most on your website? you’ll answer this by using the heatmaps and recording features. Then, you’ll get insights on where to position the most important page elements.

To understand your test results deeply, you have the power to segment your tests based on social traffic, referral traffic, direct traffic, and more. Likewise, you’ll track the impact of your A/B tests across your sales funnel to examine its effect on sales.

Evergage:

One of the most effective ways to convert your social media results in sales is to nurture them with the proper content on your website. Evergage provides the tools to realize this.

First of all, you’ll personalize your content based on the referral source which is social media. you’ll even take it further to every social media channel.

What are visitors from Facebook likely to read? What of those from Twitter? except showing some pieces of content to visitors from social media, Evergage also uses its machine learning algorithm to observe a visitor’s behaviour on your website.

As a results,Evergage will recommend unique content to every visitor.

Also, this tool allows you to conduct A/B tests on headlines and other page elements to search out the best-performing version.

If you run an eCommerce website, it will recommend products to visitors based on their recent views or purchases. With Evergage, you’ll personalize content for your social media ends up in increase their chances of conversion.

Zoho CRM:

Even when you capture leads through social media, you may need to interact with them on other channels like your website, email, phone calls, etc. before they become customers.

Zoho CRM makes this process easy as you’ll track all interactions with a lead in your sales funnel. After capturing a lead, you’ll nurture the lead through email or interact with them through your social media profiles. Also, there’s a lead source field that permits you to point a lead is from social media.

Additionally, you’ll came upon lead scoring rules to get the proper results in target. If you have a marketing team, it’s easy to assign results in your marketers according to the lead source.

This means you’ll assign leads from social media to a particular marketer. Consequently, you can account accurately for conversions from social media leads.

With the E-mail campaign feature, you have the choice to make segmented email campaigns for your social media leads. Zoho CRM provides you the way to effectively move your leads through the nurturing process until they become customers.

Conclusion:
Converting your social media leads into customers requires lots of labor . First, You have to convince them to follow you. Then, to interact with you on social media. and finally, you need to induce them to your website – but what happens once they get there?

There are many other option like you can go for Social Media Marketing by which you can generate leads for your business.

I suggest you to explore the tools outlined during this article to help you nurture your social media leads and convert them into customers.