Hey guys, today we are going to discuss the facts about lead generation through social media. In today’s world neglecting a social media means giving a negative growth to your business. As anyone before purchasing goods searches it online through different sites. After that there will be similar ads on their social media, google, and youtube accounts which leaves a major impact, it all happens because of remarketing. In between of these tactics we have to generate leads for our business, here are some facts that What we have to do? How to do? These all things come under Digital Marketing
Choose Target Audience Wisely
While you are selling your products or services online select your target audience wisely whether for paid campaigning or page reach. And if you have multiple age groups as your target audience then make different informative graphics. Through graphics just try to explain your product or service, make better relation with your existing clients and network with new clients.
Select Particular Social Media Platform
Most known platforms are Facebook, Instagram and LinkedIn, but we don’t need to focus each of them simultaneously. For eg. if you are in B2B services then LinkedIn is more convenient and if in B2C then fb and insta are more preferable. Another eg. is if you are artist , photographer or any related field then Pinterest is also an option.
Use Paid Campaigning
For brand popularity marketing is a necessity, marketing leads to paid campaigning. Use google ads for brand awareness & search ads and fb ads for lead generation. Another ad category is video marketing which is present and future for marketers. These are 3 major ad categories which have better ROI.
Make Impressive Lead Generation form
During formation of Lead Generation ad campaign there is an option of lead generation form through which you get the details of clients and after that you can contact to them. Make easy and user friendly form so that they can at least fill it, otherwise it’s a waste of time and money.
Use of Hashtags and Competitors
Use at least 10-12 relatable hashtags with each post on each platform, it provides better ranking in long term and target audience too.
Now, How to use your competitors? Engage with your competitor pages or groups, understand their marketing strategy, share your posts & thoughts with audience. You can also learn Social Media Marketing for your business growth