” Digital Platform “
Have you come across the Digital campaigns running for 2019 Lok – Sabha elections? There was a huge spend on Digital Marketing for campaigns, news shows the figure of 53 crores in Feb and May 15 spend by Political Parties on Digital Campaigns.
According to the Facebook Ad Library Report, there were 1.21 lakh political ads, with total spending of 23.5 crores.
Similarly, other Social Networking Mediums are not behind, spend on Google, YouTube and other partner sites stood around 27.36 crores with 14837 ads.
Campaigns were running under different channels, ruling party BJP spent 4.23 crore on over 2500 ads on Facebook, supporting pages like “Bharat Ke Mann Ki Baat,” “My First Vote for Modi,” and “Nation with NaMo,”
Let’s see the broader picture of spends by some of the major political parties :
|Top pages in political ad spend last week (April 7-13)||Party affiliation||Amount spent (Rs)|
|Bharatiya Janata Party (BJP)||BJP, official party page||51,13,212|
|Indian National Congress||Congress, official party page||18,17,036|
|AP with CBN||pro-TDP, non-verified page||6,91,851|
|Telugu Desam Party (TDP)||TDP, official party page||5,86,838|
|Aiadmk Open Forum||pro-AIADMK, non-verified page||5,56,422|
(Figures Reference: qz.com and Economic Times)
Now you would have understood the idea of the above details and could see the importance of Digital Marketing in the current era, the political campaign was one of the small glimpses to provide the broader picture and overview of Digital Marketing and its importance in Digital Era. so, why wait let’s get hands together and move towards Digital World and learn Digital Marketing with CTCDC – Premium Digital Marketing Institute.
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