Nowadays, one way or another every SEO professionals stay dependent on SEO tools, which helps in SEO management and saves most of SEO experts time and also serves with the best insights or data.
The mix tools used by SEOs are either those on which SEO experts relied most of the time or new emerging tools. And with emerging demand for these SEO tool platforms, the cost of using these is also increasing. This dependency on search engine optimization tools is a challenge to our SEO way of thinking.
5 tips SEO tool won’t communicate to us that’s important for our SEO project Management.
No doubt, SEO tools support in your research. Either you want to do keyword research, competitors research or auditing tool to optimize your website accordingly and solving technical issues. And data that we get from these tools guides SEOs to tread lightly but these tools data rely on third party data. For example, Google’s keyword planner, or other keyword research tools rely on data of a third party or paid search data. Also, the data gathered from here helps in setting goals with stakeholders or clients
But the data acquired is just an estimation based on rounding, historical, data or sampling and not real numbers. And these assumed numbers can’t tell your real goal of getting traffic or conversions, SEO experts by themselves has to determine rea goals based on resources available.
Number of leads and sale
Handling an SEO project is more complicated than someone think it is because during the proposal or discovery process while projecting data, it often becomes difficult to make the client understand that more deep levels mean more estimation.
For example, using one keyword research tool and using standard data to display impressions, traffic or conversions. It is layering of estimation overestimation.
In simple words, more data acquiring from different sources are putting more variables into equations. I’m not saying trust any SEO but you need to understand this, that tools you use are not smart enough to accurately tell about your SEO campaign.
SEO tools you use can’t promise, may the AI is improving or machine learning is advancing. Forecasting is based on past or predicted trends of the future, as audit tools don’t consider a bigger view of content or consider things that influence search engine rankings but rely on technical factors. For sure SEO tools have the ability to predict but they can’t promise or guarantee.
Future is unseen
Tools available now are dependent on search algorithms, available presently and data tied is to the past 90 days or years often. Search algorithm doesn’t remain the same always it changes, and influences ranking factors, machine learning is already upgrading. SEO experts say, one thing that remains constant in the SEO world is change, as an SEO you can’t always rely on the same tool, you either reacts, adapt or fails and left behind the trend.
Business and SEO
For marketers, SEO always remains on the table. The consistent problem is of tools because tools after a time become insufficient in providing predicted and reported ROI numbers. Yes, reporting and analytics tools fill the gap but to generate leads and have conversions you can’t completely rely on them. Some work you have to do manually to connect everything. Here’s how you can determine the ROI of SEO.
No SEO wants to go back early stage of SEO, where everything has to be done manually. For researching, crawling, measurement, setting standards and analyzing there is great availability of tools nowadays, that really guide with SEO strategy and execution.
These tools might be great technology but SEO tool can’t do everything, you have to provide your unique style for successful SEO, to fill the hole.