If your business website’s goal is to get connected with (potential) customers, you must avoid contact page mistakes. It’s not good to UX if your visitors end up struggling to contact you. And believe me, that’s not good for you either! Here, we’ll mention five contact pages mistakes you must definitely attempt to avoid.
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In other post about contact pages, It is already mentioned that the correct content on this page can improve both user experience and SEO. I gave it some thought and ended up with this list of common mistakes that I find most annoying 🙂 Let’s dive straight in with first.
1. Not having a contact page in the least
If only I got a penny for every website I came upon that lacks a (clear) contact page… I’ve said it before and I’ll say it again: every website should have a contact page. Most websites are started to interact with the visitor, get them to shop for products or provide information. But users could always have more questions or interesting business opportunities for you. Confirm it’s clear how they can get up-to-date.
It’s probably the foremost obvious of all the contact page mistakes listed here, but I just felt the requirement to mention it.
2. Just a form
If your contact page consists of a form, Nothing but a form, you’re not serving all of your visitors. Naturally, there’ll always be some visitors who don’t understand the form. Provide a fallback option, like an email address or a number. Here are some reasons why people do not understand your form:
Your form is just too long: People get lost or just won’t take the time to fill out all the items you wish to know. Keep forms short and clear.
Your form isn’t responsive: This ruins the mobile experience on your contact page. Labels might stray , as a mobile browser will concentrate on the form fields.
Your form can get broken: Perhaps you missed an update of your favorite contact plugin, just to call one reason.
3. Unclear, fancy names for your contact page
Don’t you only hate it when you have to do an indoor search on a web site just to search out their contact page? In my opinion, there are two options:
- Add “Contact” to your main menu.
- Add your contact page at example.com/contact/.
I won’t look in the other spots. It’s straight to your search or back to Google to search out the next company that’s about to answer my question. Preferably, you wish that link to your contact page to be above the fold. But I actually have to mention that a footer link is common also , both as an additional and as the main link.
Just like the link within the URL, I’d like the title of that page to be “Contact” or a variation of that, like “Contact us” or “Get in touch”. Don’t use “Let’s talk about business” or whatever strange sentence that would not cover the exact goal of the page. it’ll confuse people, even Google already. Make it clear that this is often the page where they can get in touch with you.
4. Outdated information
Like all your other pages, your contact page needs some love and care from time to time. Moving offices? Adjust your website. New sales rep? Change profile picture and email address. Check that your information is accurate at all times.
Don’t take this lightly, I believe outdated information is one in all those contact page mistakes that we decide to ignore sometimes. “I’ll get to it one of these days”. “It’s on my to-do list”. No, update it when it changes. And if your address changes, let Google know the process.
5. No choice to contact you privately
Only the choice to “Reach me on the WordPress Slack”, “Talk to me on Twitter”, or maybe “Drop a comment below” isn’t enough. And yes, Contact pages which use a comment form as a contact form do exists. People who want to speak to you most likely just want to speak to you. Ensure that they can.
Is it informed display links to social profiles on a contact page? I think that only makes sense if you wish people to contact you on, For example, Twitter and you monitor these social profiles for questions. If you mention Instagram on your contact page and don’t check Instagram a minimum of every other day, it’s probably not the preferred way to contact you. In this case, that link shouldn’t be at your contact page.
Best case scenario: Two options to contact you privately (form and email address or number would be a pleasant start), so if one fails, visitors can use another.
More contact page mistakes:
While the five mistakes within the list take the cake, these deserve a (not so) honorable mention:
- No clear confirmation that a form is distributed. So I’ll send it again. Just in case.
- Crappy captchas. “Is that a ‘7’, ‘T’ or ‘I’? The horror!” Need I say more?
- Contact pages that are flooded with distractions. I just want to contact you!
- Forms that demand an excessive amount of personal information. I’m not able to share my age, home address and shoe size yet, and why would someone need that info anyway?
Now over to you:
Feel free to spill your guts within the comments. Let me know which contact page mistake is most annoying to you! or even you’ll add an error to the list?