Spring is commonly related to a fresh, new, clean start and a renewed sense of life. For many, this getting eliminate the old and in with the new takes on the shape of spring cleaning. While you’ll be considering the house, why not consider refreshing and reviving your business’ website? in the end, your website is your business’ presence online and that is the first interaction customers have with your company.
Does your website accurately display your company’s character, personality and culture? Is it current and up to date?
Like your home, you’ll acquire a unique taste in décor and choose to go beyond cleaning to overhauling a room’s look. Spring is a great time to do the same for your business website.
There are some things to think about when spring cleaning your website:
Update Content & Data:
Does the content of your website still embody your company’s personality and mission? Is your last blog post or “news” item from a year or two ago? that is the company contact information and personnel biographies current?
Nothing is unprofessional looking as a web site that’s filled with outdated, incorrect information. Additionally, adding regular blog posts so your website. this may give your site a constant stream of fresh content that piques the interest of customers and catches the attention of search engines.
For e-commerce websites with online ordering and a listing of products, confirm the description for every product is correct and updated. make sure to display current inventory, not discontinued items.
Test Out the Website’s Usability:
Is your website easy to navigate and do all the inner links work? If not, site visitors are quick to depart. it’s also an honest idea to examine if your website is compatible on different devices like phones and tablets. Also, browse all the content for grammar, spelling, punctuation errors and industry jargon. The tone and magnificence of the content should be consistent on each webpage and may reflect the image and personality of the brand.
A website that appears nice and is simple to use increases the time visitors spend on the web site , whereby increasing their chance of converting.
Give it a Fresh Look:
Your business will undergo a fresh look to match its evolving personality. The frequency of this variation may be attributed to the preferences of a business’ targeted customers and also the industry a business is in.
When undergoing a brand or website redesign, it’s an honest idea to figure with an expert website designer as they know their way around the colors and font styles and sizes and their emotional and psychological effects. He or she is going to know which complimentary colors should be incorporated also as the appropriate website design and layout for the look and feel of one’s brand and also the personality it wants its website visitors to experience.
In addition to changing up the layout, typography and colour scheme , also consider adding new photos (that are optimized) along side fresh content. Adding an events calendar and current news can even revive the looks of a bland website.
Make Sure the Links Work:
Outdated or broken links can can lower your business’ credible, trustworthy, professional appearance. If the interior and external links point to pages that are either outdated or not exist, your page’s SEO and online visibility can suffer. One should verify each link on their website frequently and regularly.
Make Sure Third Party Website Apps Work:
Are your company’s social media properly linked and connected to your website? That is the spam filter on your blog post comments turned on or should you disallow all commenting on old blog posts to avoid spam? If your business has an app, does it work in right way? If the third party apps and extensions installed on your website fail to figure properly, you miss out on taking the most important online advantage you have, making your content shareable, and valuable analytics information about your website users and their behavior and interaction along with your website. Without these analytics data, it’s hard to assess the areas of improvement.
Evaluate and Clarify Your Site’s Call-to-Actions:
Are the calls to action (CTA) of every page of your website obvious and clear? If it isn’t noticeable or clear, website visitors won’t know what action to require which can result in missed conversions, purchases and e-newsletter subscriptions. When people come to your site, they not only want to quickly find the information they’re looking for, but they also want to be told what to do with the information you provide.
Renew or Re-evaluate the name and Web Hosting Plan:
It’s always an honest idea to appear at your website hosting plan every year as many plans require annual renewal. Did the hosting provider watch out of any or all the glitches of your website? Did they provide adequate website protection? Were they responsive and simple to work with? Did prices go up or do you want you’re overpaying for service? Your website can’t function without a hosting provider. you need to make sure the one you choose is skilled, experienced, trustworthy, responsive and are comfortable to figure with.
Similarly, yearly evaluation of your website’s domain is also a decent idea. Does it clearly communicate the company’s name and targeted keywords? Is it catchy, concise and memorable? If you’re overhauling an organization re-brand, will the current domain name fit the new brand identity and personality?
Spring is a great time to wash up your website and produce new life into your business. This entails ensuring that your website functions correctly, that it’s easy to navigate which the content is accurate and current. Besides being easy to use and fun to interact with, one’s website is also in need of redesign and a brand new look.
Whether you’re undergoing a significant re-branding or just want to form some minor tweaks and enhancements, the Best Digital Marketing Services providers can help. We are a full-service digital marketing company with professional developers, website designers, Content Marketing and SEO experts and PPC professionals. Contact us today to find out more about we will assist you in your website spring cleaning.