When blogging, it pays dividends to get out the structure of your piece before you start writing. The structure is the skeleton of your text and preparing it’s multiple benefits. Firstly, it’s easier to write down a text when your structure is already there. Secondly, a transparent structure helps the reader to simply read your post and grasp the core message. Here, we’ll offer you practical tips to assist you found out a transparent blog post structure.
Why is text structure important for SEO?
Structuring a text well improves readability and, thereby, helps your readers to know your text. If readers better understand the knowledge you provide, it’s more likely they’ll find the solution to the question they need . When Google notices, by so-called user signals, you’re giving valuable answers to certain queries, chances are high that you’ll climb the rankings
Creating a transparent text structure is simply one aspect of SEO copywriting. If you wish to master all facets, take a glance at our SEO training, which is a component of our online SEO training subscription.
How to discovered your blog post structure?
Think before you begin writing. Get a pen and paper and write down what you would like to write down about. that would include a small amount of keyword research, but ideally, you’ve already done that. explore our ultimate guide to keyword research for more on this. Next, discovered a text structure and keep it about to hand while writing your blog post. a way of fixing a structure for your text is by following these three steps
- Create a listing of topics: Once you’ve gathered all the data you want to use in your post or article, you’ll begin structuring, so make a list of everything you wish your article to hide . For example, for this post this might be:
- Bundle Topics Together: When you have a clear overview of all the topics you wish to debate in your article, you’ll start bundling topics. Similar topics should, of course, be discussed together. For this post, this might seem like this:
- Order your topics: When you’re done bundling, you must decide on the order of the topics in your article. In most cases, you’ll attempt to order thematically. for example, if you wish to discuss various aspects or angles of the main topic of your blog post.
- Write a number of words about every sub topic: After you’ve ordered the topics you wish to deal with in your article, you must make a replacement list. This list essentially could be a summary of the article you’re getting ready to write. Write a brief sentence or a couple of words for every paragraph you propose to write. This list is the skeleton of your article, and you must keep it on the point of discuss with during the remainder of the writing process.
Text order types:
Apart from arranging the order of topics in keeping with a theme; you’ll also organize them chronologically or by explaining the fundamentals first and happening to more difficult aspects – called a didactic order.
Another way to order your articles is the inverted pyramid style, a technique that’s been utilized by journalists for ages. It means you begin out with the foremost crucial element within the beginning and later add details and more background information. Especially in news articles, this works well.
Guide users through your text:
So, now you’ve got a skeleton/summary of the text you’re close to write. after you start writing keep the following best practices in mind to form sure the reader will easily flow through your well-crafted structure!
- Create paragraphs
You have bundled topics together in the text structure you have got discovered, so now you’ll start to write your paragraphs. But what makes a decent paragraph? A paragraph will be defined by three things. Remember these items while writing!
- A paragraph should form a thematic unit.
- A paragraph is having a core sentence and an elaboration of this core sentence.
- Information should be made more visible by using white space.
Lots of people make mistakes while creating paragraphs. Some writers just put whites pace in their text in random places for aesthetic purposes but don’t believe the coherence and structure of the text. In many cases, the coherence in the paragraphs remains unclear. These types of mistakes can damage the structure of your articles.
Paragraphs will be short or long. The length of a paragraph is determined by the theme you’re discussing, so it may be anywhere between two and fifteen sentences. However, for writing on websites, we might advise creating short paragraphs (keep it to less than 6 or 7 sentences). Because reading from a screen is tough .
For text on websites, we’d advise you to begin your paragraph with the most important sentence, then explain or elaborate on that. A reader are able to grasp the most important concepts from your article, just by reading the primary sentences of your paragraphs. you’ll conclude longer paragraphs with a summarizing sentence to clarify your point.
- Use transition words
To guide your reader, you must use lots of transition words. Transition words give direction to your readers. These words show the reader that you’re summarizing (e.g. and, too), comparing (e.g. less than, rather) or concluding something (e.g. thus, consequently, hence).
Examples of transition words:
Using transition words is like – they show your readers the connection between sentences and paragraphs.
If you’re not wont to using transition words, it will be hard to correct content you’ve got already written. make sure to use transition words whenever you’re summarizing or enumerating. Also, using signal words in your conclusion helps people to know your core message.
- Use headings to assist your reader
In the first place, headings are very important great importance for your readers. Headings allow your readers to quickly scan through your text and choose whether or not (or which parts of) they require to read your article. Therefore headings should be attractive and will cover the content of the paragraphs below. Whether headings play a right away role in SEO is debatable, but if readers easily grasp the message of your content, that surely helps your SEO.
You should put a heading above every paragraph, or above a series of paragraphs that contain similar topics. The headings should elaborate the structure of your text. We advise you to place a heading above very long paragraphs, or above several shorter paragraphs which are thematically similar. Here’s a close guide a way to implement headings in your post and on your site.
A better structure ends up in better copy
Setting up a coherent structure for your blog post is an important step of SEO copywriting. it’ll lead to a far better understanding of the message of your blog posts. If people understand your message, they’ll be far more likely to share your post on social media or buy what you’re selling.
Taking time to believe a transparent text structure before you begin writing is worth your while. As you’re writing, consider the structure of your paragraphs, your use of transition words and also the headings in your post. If you follow these ‘rules’ your blog post will be much more understandable and readable to your audience.
With the help of Digital Marketing Services you can also enhance your blog ranking on SERPs.
Hope you enjoyed it. Thanks, everybody.