Blog Post Structure

When blogging, it pays dividends to get out the structure of your piece before you start writing. The structure is the skeleton of your text and preparing it’s multiple benefits. Firstly, it’s easier to write down a text when your structure is already there. Secondly, a transparent structure helps the reader to simply read yourContinue reading “Blog Post Structure”

How to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Why is everyone writing about content re-optimization? I can’t tell you about those people writing endless streams of blogs on the topic , but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. But why does it work? It’s probably a mixture of factors (our favorite SEO copout!), whichContinue reading “How to Determine Which Content to Re-Optimize: A Step-by-Step Guide”